Who we are

We were founded in year 2007 to satisfy a very demanding market… Kids Toys!. Not only demanding but also constantly changing and affected by different external factors, it has become our challenge to successfully supply our clients efficiently with the most updated, innovative, educative and fun toys for babies.

We are suppliers of promotional products and services for national, regional and international customers.

Rexel is a true Wholesale Distribution and Related Services Company in the Toy Industry. We are also a full service provider. Our main focus is Customer Service. We are committed to providing quality products, at competitive prices, shipped within the best time frames. Our customer base is extremely important to us and we work hard to provide the best service possible in order to maintain a good-standing relationship.

All of our products are fully licensed. We work hard to find the items you are asking for from the top manufacturers.

Rexel has an international customer base of major retailers and a portfolio of hit brands.

Built on a simple principle – to supply quality must-have toys – we are committed to providing retailers with the right mix of brands, products, market insight and innovation to drive footfall and maximize category sales.

We invest heavily in our own research and technology, which enables us to stay one step ahead of the competition and add real value to retail customers that span from discount to high end and everything in between.

Our diverse range of market-leading brands, products, customers and countries make us ideally-placed to react to market changes and meet consumer demand.  So whatever your needs, you’ll know you’re in safe hands.

Collectibles and Action Figures
Arts and Crafts
Creative and Simulation
Games and Puzzles
Baby and Toddler
Sports and Outdoor